You ASCII? We ANSI

You ASCII? We ANSI

JOURNAL OF CONSUMER PSYCHOLOGY, 10(1&2), 3 Copyright 0 2001, Lawrence Erlbaum Associates, Inc. You ASCII? Alain d'Astous, Universite de Sherbrooke Dw...

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JOURNAL OF CONSUMER PSYCHOLOGY, 10(1&2), 3 Copyright 0 2001, Lawrence Erlbaum Associates, Inc.

You ASCII? Alain d'Astous, Universite de Sherbrooke Dwayne Ball, University of Nebraska Mike Barone, Iowa State University Greg Bonner, Villanova University Margaret Campbell, UCLA John Dawes, University of South Australia Curt Dommeyer, California State University Bill Forrester, Kennesaw State University Kristina Frankenberger, Western Oregon U. Isabelle Frochot, Scottish Agricultural College Andrew Gershoff, University of Texas at Austin Kent Grayson, London Business School Rebecca Hamilton, MIT Christophe Haon, Ecole Superieure des Affaires Scott Koslow, University of Waikato Jim Leigh, Texas A&M University Karen Machleit, University of Cincinnati Alan Malter, University of Wisconsin Manfied Maute, Brandon University Paul Miniard, Florida International University Christie Nordhielm, Northwestern University John Pantzalis, Oklahoma City University Diane Phillips, St. Joseph's University Fred Phillips, University of Saskatchewan Maria Piacentini, University of Strathclyde Manuel Pontes, Fairleigh Dickinson University Thomas Reutterer, Vienna U. Economics & BA Floyd Rudmin, University of Tromso Jay Russo, Cornell University Magnus Soderlund, Stockholm School Econ Mark Spence, Southern Connecticut State Univ Andrea Stanaland, University of Houston Mickey Thakor, Concordia College Linda Teunter, Erasmus University Charlie Wang, Hong Kong Baptist University Luk Warlop, Katholieke Universiteit, Leuven and several anonymous question donors. Thanks also to John Lynch, Brian Sternthal, Bart Weitz, and Russ Winer for suggesting experts.

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Greg Allenby, Ohio State University Tim Ambler, London Business School Phipps Arabie, Rutgers University Richard Bagozzi, University of Michigan James Barnes, University of Mississippi William Bearden, University of South Carolina Peter Bentler, UCLA, Psychology Ulf Bockenholt, University of Illinois, Psychology Eric Bradlow, University of Pennsylvania Joseph Cote, Washington State University Robert Cudeck, University of Minnesota, Psych William Dillon, Southern Methodist University Kent Grayson, London Business School Sachin Gupta, Northwestern University Tim Heath, University of Pittsburgh Lany Hedges, University of Chicago, Psychology Chuck Hulin, University of Illinois, Psychology Wes Hutchinson, University of Pennsylvania Julie Irwin, University of Pennsylvania Geoffrey Keppel, UC Berkeley, Psychology Laura Koehly, University of Iowa, Ed Psych Stats Donald Lehrnann, Columbia University Prashant Malaviya, INSEAD Edward Malthouse, Northwestern Univ., Medill Scott Maxwell, University of Notre Dame, Psych Roderick McDonald, University of Illinois, Psych Robert Meyer, University of Pennsylvania Joan Meyers-Levy, University of Minnesota Ramya Neelamegham, University of Colorado Richard Netemeyer, Louisiana State University Deborah Roedder John, University of Minnesota Roland Rust, Vanderbilt University Tom Snijders, University of Groningen, Statistics Brian Sternthal, Northwestern University Jan Benedict Steenkamp, Catholic U of Leuven David Stewart, USC Seymour Sudman, U. of Illinois, Survey Research Alice Tybout, Northwestern University Joseph Verducci, Ohlo State University, Statistics